ICELANDIC

The global brands “Icelandic” and “Icelandic Seafood” were established in 1942. Icelandic Trademark Holding, a publicly owned Icelandic company, is the “Icelandic” brand’s owner and licensor. Our brand stands for premium seafood products, sustainably sourced from Iceland’s clean waters. With decades of experience in the international fishing industry, the Icelandic Brand (referred to as “Icelandic” for brevity) has strong ties with the icelandic seafood industry. As a nation built on fishing, our history is tied to the purity and bounty of the clear, cold waters surrounding Iceland. For centuries we have sustained ourselves with pristine quality fish and seafood. For Icelanders, quality fish is a given. We accept nothing less than the freshest, most succulent prime fish and seafood, with an unrivaled depth of flavor. Fishing is the cornerstone of Iceland’s economy, culture, cuisine, and identity.

Icelandic’s mission is to increase the export value and facilitate market access to Icelandic seafood products by focusing on its premium quality, sustainability, and Icelandic origin. As a government-owned entity, we take great pride in representing and empowering Iceland’s seafood industry, protecting the environment, and preserving our fishing heritage. We provide our partners access to leading global seafood brands and brand assets through exclusive licensing agreements. Our partners will receive marketing support, materials, and tools for communicating the Icelandic brand and all the quality products it represents. Our priority is to provide exceptional fish and seafood products that exceed our retailer’s and restaurants’ needs and appeals to discerning consumers globally. All profits will be reinvested in marketing and special initiatives to support, develop, and position Icelandic premium quality seafood as a leader and maximize the use of Icelandic seafood products.