Icelandic Glacial Water is on a mission to discover which CrossFit enthusiast is pursuing their passions the Icelandic way. This first part in a year-long Pursue Your Passions series celebrates Iceland’s fearless Viking heritage by focusing on strength and fitness. Iceland’s Viking ancestors settled in a land where volcanoes and glaciers clashed. Because of this harsh environment, they developed a legendary will to survive and cultivated a culture of strength and fitness.
The Crossfit entrants are in and ten finalists have been chosen. Now it’s time to vote! View the contest on Icelandic Glacial’s Facebook page and see how each finalists lives their commitment to fitness without compromise. The winner will receive a four night trip to Iceland to train with two-time CrossFit Games competitor, Frederick Aegidius, as he prepares to compete for Iceland in the 2014 games.
One finalist, Sean Cook, says “I am over 40, not a pro athlete but I am a committed Soldier dedicated to growing old gracefully with some of my best friends, Crossfit. Since moving to CO I have seen an increased growth in my fitness and desire to be outside and to be fit. Iceland would be a lifelong experience!”
Visit the Icelandic Glacial Facebook page and click on the “Vote Here” to vote on the finalists!
About the ‘Pursue Your Passions’ Campaign:
Iceland is a land of red-hot volcanoes and frozen glaciers. This beautiful, raw environment influences everything from the arts to the culinary tastes and strength of Iceland’s inhabitants. Icelanders live their lives without compromise and are passionate about the pursuit of their goals. This is evident by the disproportionate number of world-class athletes, world-renowned chefs and great artists that hail from this tiny island country. Icelandic Glacial is celebrating that determination with an ongoing series of contests that allow consumers to experience the “Icelandic Way” first-hand.
“Icelandic Glacial is very proud of its strong heritage, and we want to share the benefits of this culture with consumers. Currently, there is a lot of interest and curiosity about Iceland and we want to use this campaign to inspire people by showing them how Icelanders live their lives,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial. “We’re very excited to partner with Frederik for the first part of this ongoing series. The passion and dedication he exhibits for his sport is a great example of how to pursue one’s passion without compromise. It will truly be an eye-opening experience for someone to have the unique opportunity to personally train with him in Reykjavik.”
“I am thrilled to represent Icelandic Glacial during this campaign to connect people with Icelandic heritage. I am continuously inspired by the country and the passionate way its athletes tackle their goals.” commented Frederik Aegidius. “I’m also eager to work with the winning participant in Iceland – being immersed in the Icelandic culture and surrounded by athletes who are completely dedicated to the sport is a life-changing experience.”
About Icelandic Glacial:
Icelandic Glacial™ is the super-premium natural spring water from the “Land Of Fire and Ice.” Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems. Icelandic Glacial™ is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.
The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy. Icelandic Glacial™ is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial™ uses 100% natural green energy to fuel production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.
As a testament to its exceptional purity, Icelandic Glacial™ has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products. Icelandic Glacial™ is distributed in the United States by Anheuser-Busch InBev which holds a 20% ownership stake in the Company.
For more information, visit www.IcelandicGlacial.com. Follow Icelandic Glacial on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial.
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